Over the last two years, a series of search engine algorithm changes, namely Google Panda and Penguin, have forever changed the business of making money online. The old days of automated link building and content that is “just okay” are essentially over. While there remains a tremendous amount of opportunity to make a living on the internet, a new approach is required.
When considering who has had the greatest influence on how I do business in a post Panda and Penguin world, no group has been more influential than the people behind Copy Blogger.
What They’re Known For
Copy Blogger originally started as a copy writing blog, which should be fairly obvious based on the name. Writing sales letters and opt-in pages is a skill that few are proficient at, and even fewer will master. However, a business without a sales letter isn’t a real business and cannot expect to achieve financial success.
Over time, their message has moved towards more content marketing, and less advertising copy. Content marketing is a new buzz word, but the basic explanation can be summed up as relationship building through useful content published on a steady schedule.
Content marketing is essentially the first step in the sales process before referring your audience to an offer of any sort.
How Their Approach Has Helped Me
Rather than focus on higher search engine rankings through various link schemes, our approach has shifted towards audience building through content marketing. We have actively looked for our potential customers, then engaged with them to build an audience.
The result has been a business that is better insulated from Google algorithm changes like Panda and Penguin, with less stress and uncertainty from week to week. An audience that looks forward to your content will bookmark, share and revisit content and eventually buy products. Success is directly related to the size and engagement of your online audience. With the massive growth potential of traffic I’ve also had to look at VPS hosting options to avoid slow load times for my audiences.
The Most Successful Methods
Of all of the methods that you can see employed on the Copy Blogger blog, the most successful are useful lists. Making a blog of nothing but list posts is lazy and the effectiveness eventually wears off. However, a blog with useful, topic based content, that incorporates regular lists of helpful resources around the web builds authority and trust.
In almost any market, being the go-to resource to find an answer not easily found in the search engines positions your content in such a way that when people have questions, it is assumed you have the answer. This takes a bit of outreach to promote your content, but once effective promotional strategies are in place, inbound links begin to appear, the audience grows, and more money can be made on a more consistent basis.
The Big Lesson
Making money online can happen quickly, but it should not necessarily be the primary goal. Creating a sustainable business requires trust and a regular flow of content and engagement that few can achieve. Even though this is slow going and far more difficult than churning out mini sites and paying for links, the level of gratification is much greater than any of the old approaches to making money online.
Web Hosting Associate
@JulianaP16 has managed several income websites demanding vps features like those offered from InMotion. She currently works as an associate at InMotion Hosting developing content to help their audience base grow more succesful in whatever their business.